SMART ADVERTISING.
REAL IMPACT.
AI-POWERED TAXI SCREENS BRINGING BRANDS CLOSER TO SOUTH AFRICANS
iTaxi TV turns South Africa’s minibus taxis, used by millions of people on 45-minute daily trips, into powerful moving ad spaces where passengers actually watch your message. Our smart screens capture real audience data like views, age, gender, and demographics, giving you detailed insight into who you’re reaching and how your ads perform.
No billboards, no guessing, the only in-taxi advertising network built to prove attention.
About Us
Reinventing Taxi Advertising Through Smart Technology
iTaxi TV is transforming how brands connect with South Africa’s commuters. With over 500 high-definition digital screens installed in minibus taxis across South Africa, we deliver engaging video ads backed by real-time AI analytics.
Our built-in AI system tracks how many passengers actively engage with each ad, then analyses estimated ages, genders, and demographics of viewers. This gives advertisers accurate audience insights into who is watching, where, and for how long.
We are not just displaying ads, we are redefining South African out-of-home advertising through data, precision, and purpose.
- AI Analytics : Real-time audience tracking. 95%
- Smart Screens : HD displays built for taxis. 90%
- Insights : Verified views and reports. 85%
- Reach : Connecting brands with commuters. 100%
Our Features & Benefits
Service Solutions for Success
Analytics
Through our AI system, we can show you real data about the people watching your ads, including estimated age, gender, and demographics. Every view is verified, giving you real insights instead of guesses.
Advertising
Reach South Africa’s real majority, the 86% of people who use minibus taxis every day to get around. Your ads play on HD screens inside taxis across KwaZulu-Natal, giving you direct access to a high-engagement, lower-income audience.
Reaching Your LSM With Our Data
We help you target the right audience by using AI-driven data on location, lifestyle, and income levels. This ensures your ads reach the exact LSM groups that match your brand’s goals.
Custom Dashboard
Our online dashboard gives you full visibility into how your campaign performs, from total views to audience engagement and time spent watching. Simple, transparent, and easy to use.
Select Your Routes
Choose the taxi routes where you want your ads to appear. Whether it’s Durban, Pietermaritzburg, or the North Coast, you can focus your campaigns on the areas that matter most to your audience.
Campaign Management
We handle the setup, scheduling, and tracking of your campaigns so you can focus on results. Our team ensures your ads run smoothly, reach the right people, and maximise return on investment.
Why Choose Us
Driving Innovation in Every Ride
Data That Delivers
Our AI-powered screens provide advertisers with verified view data; tracking engagement, attention, and demographics in real time.
Targeted Reach
We help brands connect with the right audience by mapping taxi routes and commuter behaviour to match your desired LSM segment.
Smart Advertising
Every ad is shown in HD quality to a captive audience, offering high visibility, strong recall, and measurable ROI for every cent spent.
Local Impact
We empower South African businesses to reach real people in real communities, connecting brands directly to the country’s most mobile audience.
How We Work
Dynamics of Our Collaborative Process
Agree on a Budget & Send Your Creatives
Start by confirming your campaign budget and sharing your ad visuals or videos. Our team will ensure everything is in the correct dimensions, format, and resolution so your content looks perfect on screen.
Select Your Taxi Routes
Choose where your ads will play, from Durban to Pietermaritzburg and beyond. You can target specific areas or commuter paths to reach the right audience.
Set Your Campaign Duration
Decide how long you’d like your campaign to run, whether for a few weeks or on a monthly basis. We’ll schedule your ads strategically to maximise exposure and engagement across our network.
Review Data & Get Monthly Reports
Access detailed, easy-to-understand reports that show how your campaign is performing.
View real-time analytics, attention rates, and audience demographics, all verified through our AI tracking system.
ROUTE SHOWCASE
Explore Our High-Traffic Taxi Network
Durban CBD → Inanda / KwaMashu
A high-traffic northern corridor linking the city centre with the busy communities of Inanda and KwaMashu. Daily commuter volumes make this a strong route for steady, reliable visibility.
Bridge City → Durban CBD
A major north–south link connecting the Bridge City hub with the city centre, used by steady flows of commuters travelling for work, study, and daily errands. Reliable passenger volume makes this a consistently strong visibility route.
Umhlanga → Inanda
A well-travelled corridor linking Umhlanga’s commercial hub with the busy communities of Inanda. Steady daily movement makes this a strong route for consistent visibility.
Phoenix → Durban CBD
A busy commuter corridor linking Phoenix’s residential hub with the Durban city centre. Daily passenger traffic remains consistently high, making this route a reliable option for strong, repeated visibility.
FEATURED PARTNER OPPORTUNITIES
What You Can Expect
iTaxi TV gives advertisers a smarter, data-driven way to reach South Africa’s most mobile audience.
With over 500 digital screens in minibus taxis across South Africa, we deliver measurable impact through AI-powered analytics, affordable pricing, and real-time reach.
Verified Audience Data
Our platform tracks real engagement using built-in AI cameras that measure eye movement and viewer attention.
Every impression is verified, so you only pay for genuine views, never estimates.
Affordable, Scalable Advertising
Start small or scale big with a pricing model that grows with your business.
At just 10 cents per verified view, your message can reach thousands of daily commuters across KwaZulu-Natal.
Local Market Reach
Tap into the heartbeat of KwaZulu-Natal’s commuter economy.
From Durban CBD to Pietermaritzburg and beyond.
Our screens reach lower-income consumers in a trusted, familiar space, where attention matters.
Articles
Our Latest Articles
How AI is Changing the Way Brands Understand Commuters
Artificial intelligence (AI) is reshaping how businesses connect with audiences, providing...
Advertising on the Move: Why Taxi Screens Are the Future of Brand Visibility in South Africa
In South Africa’s fast-paced urban landscape, brands are constantly seeking new ways to reach...
We’re Here to Help
Got a question about advertising, pricing, or route selection? Our team is ready to help you make the most of iTaxi TV’s smart advertising network. Whether you are a local business looking to grow your reach or a national brand seeking real-time data, we are here to guide you every step of the way.
Phone
+27 (83) 430 3442
info@itaxitv.com
Address
KwaZulu-Natal, South Africa